The Fine Art of Missing the Point
The other day, I asked a business owner about the vision he had for his business. He looked at me like I was a green martian and then blurted out, “To make money.”
I’m afraid too many business owners, and wanna be business owners, have the same vision.
I suspect many of these people are just keeping their heads above water, or worse, going down for the first, second, or third time. And when you’re in survival mode, it’s almost impossible to think “vision.”
But that’s sorta the point … or, more accurately, the missing point. If you don’t have a clear vision for why you’re doing business and what you’re trying to achieve, other than making a lucrative living, then no one should be surprised when there’s no crush of people making a beeline for your front door.
On the other hand, if you know your “Why” and your “Where you’re going,” and when you communicate that effectively, then word will get out.
And if the word getting out is inspiring, then people will talk.
And if people talk, then potential customers show up.
And if you deliver when customers show up, then customers return … with more customers.
The proverb, “Without a vision, the people perish” is true with businesses as well. Without a vision, you’re just another business out there trying to make a living – and where’s the inspiration in that?